Starbucks finally at Home!

Starbucks® and Nestlé formally entered a partnership in August 2018. This was the start of “Starbucks at Home”. This agreement gave Nestlé the rights to sell Starbucks’ coffee and tea products in retail and food service globally.

This resulted in a Tender process in mid-2019 where Nestlé and Starbucks® needed a supplier to secure premium quality POSM with maximum exposure in grocery stores in all Nordic countries.

Retail24 attended this Tender, and in Q4 2019 we were chosen as the Nordic supplier of permanent in-store POSM for Starbucks®. One of the key selling points for Starbucks® and Nestlé was that we could offer an A-Z solution including the whole value chain from designs, measuring, prototypes, production, warehousing and implementation in store.

After months working in different projects together we finally got to the finish line. Starbucks® was very satisfied with the results of the look and feel of the in-store POSM, and we made more than 50 different customized solutions and 5.000 units produced in the Nordic countries.

We installed premium quality POSM in over 600 stores throughout the Nordic, and we contributed to make “Starbucks at home” become a success!

Our project process with Nestlé and Starbucks® ( click on the picture to enlarge it)

Installation
One of the key selling points for Starbucks® and Nestlé was that Retail24 could provide installation for all POSM in the Nordics. We have the whole value chain from brainstorming to implementing the materials.

In the video below you can take a look at one of the installations for Starbucks®

We installed premium quality POSM in:

Over 600 stores in the Nordics!

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.

As the world’s largest coffeehouse chain, Starbucks is seen to be the main representation of the United States’ second wave of coffee culture. As of early 2020, the company operates over 30,000 locations worldwide in more than 70 countries

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

The company mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it is just as true today.

Anders Walther

Country Manager Denmark & Nordic POSM Director
+45 31506348
anders.walther@retail24.dk

Anders Walther

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